News for 'Brand Rajinikanth'

Brand Rajinikanth goes viral!

Brand Rajinikanth goes viral!

Rediff.com15 Jul 2016

The superstar's much-awaited film Kabali is set to release on July 22.

The Cult of Brand Rajinikanth

The Cult of Brand Rajinikanth

Rediff.com12 Dec 2012

Here's how Rajinikanth, who turns 62 today, and his film Sivaji caused mass frenzy overseas!

'From age 7-70, everyone loves Brand Rajinikanth'

'From age 7-70, everyone loves Brand Rajinikanth'

Rediff.com12 Dec 2012

On the Superstar's birthday, authors P C Balasubramaniam and Ram N Ramakrishnan explain why they chose to write a book on Rajinikanth.

The Gentle Colossus Of Tamil Cinema

The Gentle Colossus Of Tamil Cinema

Rediff.com8 Dec 2025

Whether it was in the company of superstars Rajinikanth and Kamal Haasan -- or, on rare occasions with both together, among others -- Saravanan's demeanour would stand out, observes N Sathiya Moorthy.

Rajini's Coolie Promises A Spectacle

Rajini's Coolie Promises A Spectacle

Rediff.com4 Aug 2025

Coolie is expected to be an unabashed celebration of the larger-than-life ethos of Rajinikanth, predicts Arjun Menon.

Enjoy Your Date With The Girlfriend On OTT

Enjoy Your Date With The Girlfriend On OTT

Rediff.com12 Sep 2025

Catch the blockbuster Saiyaara on OTT this week along with Rajinikanth's action-packed, Coolie.

Why This Diwali Will Be Very Different...

Why This Diwali Will Be Very Different...

Rediff.com20 Oct 2025

'It's heartening to see that the festive energy is being driven not only by star-led blockbusters but also by fresh, content-rich films.'

What makes Rajinikanth the most valued brand of his time

What makes Rajinikanth the most valued brand of his time

Rediff.com27 Jul 2016

The superstar refuses to endorse any label except for one regional cola brand at the start of his career almost four decades ago.

'One Can't Monopolise Captain Cool'

'One Can't Monopolise Captain Cool'

Rediff.com18 Jul 2025

If the 'Captain Cool' trademark goes through, it could trigger a wave of similar attempts by celebrities to trademark nicknames given to them by fans.

Vijay's Political Challenge Begins Now

Vijay's Political Challenge Begins Now

Rediff.com22 Aug 2025

Vijay, with his chief ministerial ambitions, is a one-man army, at least as of now, and his campaign team considers him omnipresent. He has to be present in all districts, if not all constituencies at the same time, as there is no second-line leader or platform speaker in the party, who can draw crowds, points out N Sathiya Moorthy.

Why Vettaiyan May Become A Blockbuster

Why Vettaiyan May Become A Blockbuster

Rediff.com8 Oct 2024

'The combination of star power, compelling storytelling, and action-packed drama promises to set the box office ablaze and kickstart the new quarter on a spectacular high note.'

Rajinikanth: Chennai Express

Rajinikanth: Chennai Express

Rediff.com21 Jul 2016

Decoding Indian cinema's biggest superstar.

The Women in Rajinikanth's Life

The Women in Rajinikanth's Life

Rediff.com7 Jun 2018

A peek into the superstar's life.

Is Vijay The Highest Paid Actor In India?

Is Vijay The Highest Paid Actor In India?

Rediff.com30 Sep 2024

And possibly in all of Asia, going by his reported fee of Rs 275 crore for Thalapathy 69, his coming movie.

'I can give my life for Rajinikanth'

'I can give my life for Rajinikanth'

Rediff.com22 Jul 2016

Mumbai fans celebrate the release of Rajinikanth's latest film, Kabali.

Rajinikanth to launch television channel

Rajinikanth to launch television channel

Rediff.com23 Dec 2018

Thalaiva's name and photo will appear on the logo and label of the channel.

Where does Rajinikanth's politics go from here?

Where does Rajinikanth's politics go from here?

Rediff.com9 Nov 2020

Indicators are that there has been little enthusiasm for Rajinikanth's entry into politics, owing possibly to his 'hide-and-seek' game over the subject since the early to mid-nineties. That was when Rajinikanth was already a superstar, says N Sathiya Moorthy.

Who Will Vote For Vijay, And Why?

Who Will Vote For Vijay, And Why?

Rediff.com14 Aug 2024

Where do Vijay and his TVK expect to get their votes from? Vijay has a huge fan following among women, but will they automatically become his voters like they had done for MGR's AIADMK, asks N Sathiya Moorthy.

Resign if you can't crush violence with iron fist: Rajinikanth to Centre

Resign if you can't crush violence with iron fist: Rajinikanth to Centre

Rediff.com27 Feb 2020

In a rare sharp attack on the BJP-led Centre, Rajinikanth also asked those in power to 'resign and go' if the violence could not be crushed with an iron fist.

Even Manoj Bajpayee Can't Help Bhaiyya Ji

Even Manoj Bajpayee Can't Help Bhaiyya Ji

Rediff.com24 May 2024

A film with a one-line plot, needed a lot more pizzazz, whistle-worthy dialogue, and a large-than-life, invincible protagonist. Karki makes a Rajinikanth kind of actioner (Bhaiyya Ji fights with a bidi in his mouth) but with a realistic soul, and falls between two boats.

Rajinikanth ends years of suspense, to launch party in Jan, contest TN polls

Rajinikanth ends years of suspense, to launch party in Jan, contest TN polls

Rediff.com3 Dec 2020

Announcing his decision on Twitter, Rajinikanth said, "In the ensuing state assembly elections, with the tremendous support of the people, Tamil Nadu will have an honest, upright, transparent, corruption-free, secular spiritual political setup." "A marvel, miracle, it will happen," he wrote in Tamil. "We will change, we will change everything. If not now, then never."

Will Vijay Do Business With The BJP?

Will Vijay Do Business With The BJP?

Rediff.com28 Oct 2024

If the BJP has to work as a junior partner of Vijay's TVK, then either the party will have to change the state leader, or the latter should change himself. Incidentally, ever since Vijay started talking politics and elections, the pro-BJP/Hindutva social media had stopped dragging his name into any non-existing issue.' In particular, they have stopped referring to him by his Christian name, 'Joseph Vijay', observes N Sathiya Moorthy.

Last Action Hero: Vijay's Cinematic Legacy

Last Action Hero: Vijay's Cinematic Legacy

Rediff.com17 Sep 2024

As Thalapathy Vijay embarks on a career in politics, Arjun Menon looks closer at his glorious filmography.

Will Udhayanidhi's Elevation Backfire On Stalin?

Will Udhayanidhi's Elevation Backfire On Stalin?

Rediff.com1 Oct 2024

Udhayanidhi's 'untimely' elevation as deputy CM may be used against the party, for critics to argue that the DMK's 'first family's is not concerned about anything else but their clan's welfare. If packaged and delivered properly, some of the sting may stick at election time, predicts N Sathiya Moorthy.

Teri Baaton Mein Aisa Uljha Jiya Review: Robo Rom-Com

Teri Baaton Mein Aisa Uljha Jiya Review: Robo Rom-Com

Rediff.com9 Feb 2024

A feeble fable masquerading as a robo rom-com, Teri Baaton Mein Aisa Uljha Jiya aspires to address what unrealistic expectations in a relationship can lead to, observes Sukanya Verma.

From Kabaali to Baahubali, why brands love blockbusters

From Kabaali to Baahubali, why brands love blockbusters

Rediff.com26 Apr 2017

More than the revenue component, the movies gain hugely in terms of visibility and reach, reports T E Narasimhan.

Kaala: Neither Marx nor Manmohan Desai

Kaala: Neither Marx nor Manmohan Desai

Rediff.com14 Jun 2018

'Kaala's sin is not that it is presented as a mouthpiece for its director Pa Ranjith's political viewpoints, but that it makes a travesty of them.' 'Ranjith turns Marx into merchandise, all the while functioning as a hired hand for Brand Rajinikanth,' points out Sreehari Nair.

Sachin@50: 50 Interesting Facts

Sachin@50: 50 Interesting Facts

Rediff.com21 Apr 2023

As Sachin turns 50, Rediff brings you 50 fascinating facts about the God of Cricket.

Why Kamal Haasan is in the United States

Why Kamal Haasan is in the United States

Rediff.com17 Feb 2016

The latest updates from Tamil film industry.

Rajini @ 70: Film one-liners do not a politician make

Rajini @ 70: Film one-liners do not a politician make

Rediff.com11 Dec 2020

Rajinikanth's visible electoral strength is his constant mouthing of the term, 'aanmiga arasiyal', or 'spiritual politics', without he having to explain what it is. By implication, it is all that what Dravidian politics is not about. It may imply anti-corruption, being against Periyar's forgotten anti-god, anti-Brahmin dictum, but also ends up covering 'Tamil pride', which begins with Tamil language where, as a Maratha from Karnataka, he has more to defend himself. However, in the contemporary national context, aanmiga arasiyal is seen as a front for Rajini to market his brand of 'soft Hindutva' but identified even more with the BJP and Prime Minister Narendra Modi, in political terms, says N Sathiya Moorthy.

Anushka Shetty unveils Rudhramadevi jewellery collection

Anushka Shetty unveils Rudhramadevi jewellery collection

Rediff.com7 Oct 2015

A lowdown on the Tamil film industry.

Shriya Saran's life in pictures!

Shriya Saran's life in pictures!

Rediff.com11 Sep 2016

Happy birthday, Shriya Saran!

Why Rajini's 'Periyar row' is not a vote-catcher

Why Rajini's 'Periyar row' is not a vote-catcher

Rediff.com22 Jan 2020

If the Congress lost in Tamil Nadu in 1967, never to return, or the DMK and the AIADMK have kept their place in power and electoral politics since then, it owes not to their love or hatred for gods or for one religion over another. Instead, they had always been linked to performance and incumbency/anti-incumbency factors. There may be something in such constructs for Rajini's strategic team to consider, especially if the superstar is to enter direct politics by around this time next year. But then, they would need to brush up their homework more than at present, says N Sathiya Moorthy.

How airlines plan to draw passengers' attention

How airlines plan to draw passengers' attention

Rediff.com19 Jul 2016

As fliers find themselves spoilt for choice, airlines are looking at ways in which to position themselves distinctively.

Baahubali 2 shows off its marketing muscle

Baahubali 2 shows off its marketing muscle

Rediff.com5 Apr 2017

Baahubali 2, made at an estimated cost of 200 crore, will earn more than 500 crores through commercial tie-ups alone, says T E Narasimhan.

Baahubali Effect changes how India makes movies

Baahubali Effect changes how India makes movies

Rediff.com16 Aug 2017

Several big budget movies, including one for Rs 300 crore on Karna and another Rs 1,000 crore movie based on Bhima, have been launched on the same model.

What is Kamal offering Tamil Nadu?

What is Kamal offering Tamil Nadu?

Rediff.com7 Mar 2018

'Kamal Haasan always appeared to be quick to strike, but afraid to wound.' 'What he is offering the people of Tamil Nadu is not clear, but whatever it is, it will be a fresh element in the state's politics,' says Aditi Phadnis.

Why the figures do not add up for Rajini in 2021

Why the figures do not add up for Rajini in 2021

Rediff.com11 Jan 2018

To claim that Tamil Nadu was waiting for a messiah of the 'spiritual' Rajini kind is misplaced, if not mischievous, says N Sathiya Moorthy.

What happens when James Bond sells Pan Bahar

What happens when James Bond sells Pan Bahar

Rediff.com7 Oct 2016

The ad shows Brosnan holding a box of Pan Bahar, with the tagline 'Class never goes out of style' and his signature.

Will Mani Ratnam's Ponniyin Selvan Be A Blockbuster?

Will Mani Ratnam's Ponniyin Selvan Be A Blockbuster?

Rediff.com20 Sep 2022

Mani Ratnam is experimenting with a real-life historical in Ponniyin Selvan, points out N Sathiya Moorthy.